L'article en question est ici.
"Fortunately for design-savvy buyers, Empyrean's mass production is actually mass customization. Each home is composed of standard parts, like a Dell computer, then tweaked to satisfy clients' tastes. The houses also have to comply with local building codes to withstand hurricane winds in Florida, snow loads in Minnesota, and the like. "We are moving toward the notion of architecture as a product,"
Here is the Company's site. Prefab est pas nouveau… mais j'ai jamais vu ce style là.